PPC & Performance Marketing Pro
2–3 Months
Beginner Friendly
Certification Included
Key Highlights
- Complete PPC Roadmap — Learn Google Ads, Meta Ads, keyword strategy, bidding models, and campaign funnels from scratch.
- Practical Campaign Training — Build and optimize real campaigns for leads, app installs, and e-commerce conversions.
- Industry-Focused Learning — Master GA4, Pixel, conversion tracking, and performance analysis with actionable reports.
- Live Case-Based Projects — Work on campaign audits and launch plans to build a client-ready portfolio.
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Marketing Foundations
- Digital marketing ecosystem and PPC basics
- Audience research and funnel planning
- Keyword intent and campaign objective mapping
Google Ads Mastery
- Account structure, campaign setup, and ad groups
- Search ads, display ads, and remarketing workflows
- Bidding strategies, quality score, and budget control
Meta Ads Strategy
- Business Manager and Ads Manager setup
- Audience targeting, lookalikes, and retargeting
- Creative testing and conversion campaign scaling
Tracking & Analytics
- GA4 events and conversion setup
- Meta Pixel and Google Tag Manager basics
- UTM tracking and campaign attribution models
Optimization & CRO
- A/B testing strategy for ads and landing pages
- Improving CTR, CPL, and ROAS with data insights
- Remarketing funnels and performance scaling
Reporting & Client Handling
- Dashboard building in Looker Studio
- Monthly reporting and campaign audit formats
- Client communication and account growth planning